Social Media Strategy & Content Planning
Behind every successful account there is a plan. Instead of random posts, we decide in advance who we speak to, with what message and how often.
Before we start, we study your brand, your sector and your competitors. We analyse who your audience is, which content they react to and where they look for you.
Then we build a content concept tailored to your brand: visual language, colour palette, tone of voice and posting themes. This makes your account instantly recognisable and consistent.
Finally we prepare a monthly content calendar. What gets published on which day, and when special days and campaigns kick in, is clear from the start — so both you and we can see the whole month.
What We Do in This Step
- Audience and persona analysis
- Competitor and sector research
- Brand visual language and tone
- Monthly content concept and themes
- Posting calendar (day/time plan)
- Special-day and campaign calendar
Frequently Asked Questions
How long does the strategy phase take?
We usually prepare the first strategy and content plan within 3-5 business days, then refine it every month.
Which platforms do you plan for?
We focus on the platforms that fit your brand best — mainly Instagram, Facebook, TikTok and LinkedIn.
Is the plan fixed?
No. We optimise the plan every month based on performance data and current trends.
Leave your social media to us
Let us run the whole process end to end, including Strategy & Planning. We'll prepare a tailored package in minutes.